Syranex

The challenge

Syranex is a self-initiated marketing website concept for a fictional digital services agency. I created the project to explore how a B2B homepage can guide visitors from first impression to trust and then to action.

Unlike a purely visual concept, the goal was to make every section serve a clear conversion purpose.

The challenge was to design a B2B website that felt credible, structured and focused without relying on decorative visuals or vague messaging.

The homepage needed to answer the questions a potential client would ask when evaluating an agency:

• What do they do?
• Can I trust them?
• Have they done this before?
• How do they work?
• What should I do next?

My role

This was a self-initiated project, so I owned the full design process:

• defining the brief,
• positioning the agency,
• planning the page structure,
• designing the full homepage,
• writing and organizing the content logic.

Approach

A homepage built as a conversion sequence

Each section was designed to answer a specific concern in the visitor journey:

• The hero focuses on clarity: what the company does and what action the visitor can take.
• The metrics and logo sections add credibility early, helping the business feel established.
• The services section explains the offer in plain language, avoiding unnecessary jargon.
• The process section reduces uncertainty by showing how collaboration works.
• The case studies and testimonials provide evidence before the final call to action.

One clear next step

The page uses a focused CTA strategy. Instead of offering too many options, the primary action stays consistent: start a conversation about the project. This keeps the page simple and makes the next step obvious.

Outcome

The result is a complete nine-section marketing homepage designed around clarity, credibility and conversion. As a self-initiated piece, its purpose is to demonstrate how I think through the structure of a commercial website, not only how I make it look visually polished.

Reflection

Syranex works as a strategic portfolio piece because it shows my process clearly: I do not design sections just to fill space; I design them to answer business and user questions.